Here is an overview of the Online Business Plan:
Online Business Plan Notes & Overview:
1) Looking for larger niches where I can expand and scale out, so if I find a venture that works – bigger opportunities for scale
2) To do this I’m venturing into the Affiliate marketing business – this allows me to run tests in various niches without having to create my own products
3) To be a successful affiliate marketer you need a good knowledge of:
- How to market online
- Landing pages / creating advertisements / calls to action
- Tracking software
- Places to advertise
So the process I am going through is to learn how to become a more effective online marketer.
I am currently learning how to create landing pages + advertisements that get high CTRs and then follow that through to ensuring conversions.
This will then progress onto learning about various places to purchase traffic – beginning on a small scale such as with Facebook traffic through to eventually large media buys.
Once I have tested a niche where I have a converting advert, converting landing page and its all fully tracked, I know my ROI (Return On Investment), I can then scale this out into larger media buys and so on.
Once I have successfully made media buys as an affiliate, I can then progress onto creating my own products for that particular niche.
There are many steps to this, which I will be sharing, but this post is to give you an overview of the process, so we start out small learning the ropes as an affiliate, we then scale it up to a large media buy, so for example, if we know we have converting offers we could spend £25k a month in advertising, it doesn’t matter as long as we know the stats and conversion ratios.
By moving out of a small niche such as DotNetNuke, when I find a niche and formula that works, all I have to do is buy the traffic in a large volume + there you have profit on a much larger scale – in this I’m not going to be relying on Google at all – I know what I’m doing with SEO, but it takes time, this is about being able to scale quickly, get the profit + then buy houses!
In the next blog posts I will start discussing elements that I am learning, tools I am using etc.
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