4. The Online Business Plan

Online Business Plan

Here is an overview of the Online Business Plan:

Online Business Plan Notes & Overview:

1) Looking for larger niches where I can expand and scale out, so if I find a venture that works – bigger opportunities for scale

2) To do this I’m venturing into the Affiliate marketing business – this allows me to run tests in various niches without having to create my own products

3) To be a successful affiliate marketer you need a good knowledge of:

  • How to market online
  • Landing pages / creating advertisements / calls to action
  • Tracking software
  • Places to advertise

So the process I am going through is to learn how to become a more effective online marketer.

I am currently learning how to create landing pages + advertisements that get high CTRs and then follow that through to ensuring conversions.

This will then progress onto learning about various places to purchase traffic – beginning on a small scale such as with Facebook traffic through to eventually large media buys.

Once I have tested a niche where I have a converting advert, converting landing page and its all fully tracked, I know my ROI (Return On Investment), I can then scale this out into larger media buys and so on.

Once I have successfully made media buys as an affiliate, I can then progress onto creating my own products for that particular niche.

There are many steps to this, which I will be sharing, but this post is to give you an overview of the process, so we start out small learning the ropes as an affiliate, we then scale it up to a large media buy, so for example, if we know we have converting offers we could spend £25k a month in advertising, it doesn’t matter as long as we know the stats and conversion ratios.

By moving out of a small niche such as DotNetNuke, when I find a niche and formula that works, all I have to do is buy the traffic in a large volume + there you have profit on a much larger scale – in this I’m not going to be relying on Google at all – I know what I’m doing with SEO, but it takes time, this is about being able to scale quickly, get the profit + then buy houses!

In the next blog posts I will start discussing elements that I am learning, tools I am using etc.

Let me know in the comments, Facebook or Twitter if you would like me to cover anything in particular….

No related posts.


eric August 11, 2011 at 5:18 pm

very cool – sounds like a great adventure and cant wait to hear about it – cant wait to here about buying media etc

Marc Harris August 11, 2011 at 6:51 pm

scalability – spot on, ive been trying now for a couple of years.
why struggle with one website when you can struggle with 3-5-10.

ive got a way to go yet, and so much more to learn, glad you have taken a very real leap, to me it highlights your confidence in your ability, found no doubt by dnnCreative ,I find it essential and will continue as a subscriber.

Best of Luck and when your houses need the new “Domestic Installation Condition Reports” you know what to ask for..cheers marc


Scott McCulloch August 12, 2011 at 12:14 am


Do you have any books you specifically recommend for SEO?

Lee J Sykes August 12, 2011 at 6:44 am

Thanks guys – yes scalability is key – not necessarily working on 3-10 websites it’s more about finding a niche that works and when it does you can buy a lot of traffic for that site to scale up.

Scott, there is a free PDF you can download from here which is a useful guide:

- Issue 1 of DNN Creative!

Well worth a read – Is there anything in particular you are trying to do?

Matt Farmer August 12, 2011 at 7:29 pm

Hi Lee,
I just wanted to wish you all the very best with your new ventures, and i look forward to hearing how they progress.
You helped me a lot when i setup my first dnn website (reason4tutorial.com) and without you and dnncreative.com i would have never been able to get it online.
Many thanks and good luck,

Lee J Sykes August 12, 2011 at 7:36 pm

Hi Matt,
Glad to hear it was useful, nice site by the way – my other option to DNNCreative was to create a site on Logic Audio! If you need any help with anything don’t hesitate to get in touch, Cheers

Chad Richardson August 16, 2011 at 4:39 am

Hello Lee,

I am on the same path. I have been in supply chain consulting for a long time and have owned 2 of my own businesses with relation to that. Sold the first one and now have my second. But they are not scale-able and the ROT (return on Time) is just not there.

A very inspiring book is The 4 Hour Work Week by Tim Ferris. It talks a bit about the formula and concept of increasing your ROT through similar means….sort of. Anyway, you should check it out if you haven’t already.

The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content. (See all Personal Transformation Books)

Very interested to hear your continued success.

Best of Luck,
Chad Richardson

Lee J Sykes August 16, 2011 at 6:18 am

Hi Chad,

Yes the 4 hour work week is a great book. – I read it when it was first released a few years ago. It inspired me to build a team for DNN Creative – at the time I was doing everything myself and typically was working 16hours a day 7 days a week! – That enabled me to free up a lot of my time, but not down to 4hours a week! – I’ve also recently just read his book 4 hour body which is worth a read as well. – I’m doing some of those exercises each morning before work.


Chad Richardson August 18, 2011 at 3:59 am

Interesting that you want to later roll your money into Real Estate. I am actually moving the other way. I was in real estate for a while. Fix n flips, rentals, development…Turns out the ROI and ROT for me was no where near that in technology. But if you want to, and I can answer any questions, let me know.

On your new ventures…I saw you said “I have managed to gain 25,000 fans in 2 weeks in a certain niche”. Can you lend any insight on how you were able to achieve this? I just ran a test for a SaaS service that I am planning on developing, using DNN as a base, and got a pretty good ROI (about 500% based on some assumed revenues) so now just need create the actual product.

Anyway, very happy to see you wanting to work with and collaborate with others on your new venture and I am looking forward to participating and seeing how we can all help each other out.


Lee J Sykes August 18, 2011 at 6:40 am

Hi Chad,

Yes the immediate ROI is nowhere near tech, but it is a stable asset to put your cash into. – The uk market at the moment is a good time to buy with house prices dropping, repossessions etc. and demand for rental rising each month. Property also has other benefits in terms of saving money to the tax man. – This is one for the long game over years….

With tech it changes rapidly, so there is a lot of time invested in terms of keeping up with the latest trends, etc. and in some cases you can be at the mercy of Google – so if you rely on SEO + Google bans you one day, does the business still work? The other question is how long will a tech business last? EG – If you have focussed on search engines and e-books for instance, it’s probably not going to last much longer as things move across to mobile, apps and the bigger players such as Amazon (kindle) take over.

Saas will be a good area to get into!

I think it’s all about balance and keeping things moving around, + trying to keep ahead of the curve of new trends!

I will give further info about facebook in a post

Previous post: